Publié le :
15 April 2025
Catégorie : Podcast
When passion becomes an automotive transport empire
In 1986, it all started with a single truck and unwavering determination. Richard Laberge was only 17 years old when he embarked on the family journey. Nearly 40 years later, Transport Laberge has become a key player in vehicle transportation across North America, with a team of over 150 employees.
But this is more than just a story about trucks. It’s a story of vision, resilience, and above all, continuous innovation.
🚚 Growth driven by expertise and specialization
Transport Laberge quickly stood out for its expertise in vehicle transportation: new vehicles, exports, snowbirds, dealer deliveries… Their know-how is so specialized that their drivers must complete over one month of training to become fully operational.
Each load is like mechanical Tetris. Vehicles are positioned with millimeter precision on two-level hydraulic trailers. The logistics are impressive—and that’s exactly what makes Laberge strong.
🔧 Innovation, technology, and future challenges
This is not just a carrier—it’s a pioneer. The technological shift is well underway at Transport Laberge. New software platforms, scanning tools, a mobile app for damage management, and soon 80-foot equipment to simplify operations. Everything is designed to reduce errors, save time, and deliver flawlessly.
Despite this, challenges remain. The shortage of specialized labor is a major issue. Laberge is therefore focusing on international recruitment and process automation to address this significant talent gap.
💡 A human and pragmatic management philosophy
The key to success according to Richard Laberge? Surrounding yourself with the right people. He speaks about his teams with respect and pride, aware that behind every delivery are passionate and skilled individuals.
And now? The company is gradually preparing the family succession. A new chapter is beginning, but the values remain the same: discipline, innovation, and passion for the profession.
🎯 Summary
Transport Laberge is not just a carrier—it is a Quebec-based company that has evolved with its industry while staying true to its roots. An inspiring story, just the way we like them at Camions BL.
Marketing and Communications Director at BL Trucks, based in Granby, Quebec. Responsible for brand strategy, content and communications, with a focus on growth, visibility and marketing performance.