Freightliner Drummondville Rebrands as Camions BL Drummondville

Following the acquisition of Freightliner Drummondville, the dealership is changing its name to Camions BL Drummondville, a division of the Camions BL family also established in Granby and Victoriaville.

Since March, Freightliner Drummondville has also held the Western Star banner. This name change will better represent both Daimler Truck brands already offered in other Camions BL locations.

“The Camions BL brand is already recognized in the industry for its simplified customer experience, the expertise provided by the BL Academy, and our constant drive to innovate and raise standards for the benefit of our clients and employees.” – Cédric Ménard, Marketing Director at Camions BL.

The strength of a team

“For me, coming together under one name is a symbol of our collaboration as a dealership family. Whether you are a customer in Granby, Victoriaville, or Drummondville, you will find the same essence that defines the Camions BL difference.” – Samuel Lamoureux, General Manager.

Whether it’s benefiting from one of the largest truck parts inventories in the industry or accessing technical expertise in mechanics, the entire Camions BL network works together to support all Camions BL customers.

A family day to mark the transition

To celebrate the arrival of Freightliner Drummondville into the Camions BL family, a family day was held on September 10. Many customers, suppliers, and employees had the opportunity to visit the dealership during this festive event. The facilities and amenities offered made it an unforgettable day for both young and old.

Welcome to all Freightliner Drummondville customers and employees to the Camions BL family!