{"id":26009,"date":"2025-04-01T12:38:25","date_gmt":"2025-04-01T12:38:25","guid":{"rendered":"https:\/\/camionsbl.ca\/en\/blog\/"},"modified":"2026-04-13T18:12:32","modified_gmt":"2026-04-13T18:12:32","slug":"behind-the-counter-14-years-of-passion-and-growth-at-camions-bl","status":"publish","type":"post","link":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/","title":{"rendered":"Behind the Counter: 14 Years of Passion and Growth at Camions BL"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":21280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171],"tags":[],"class_list":["post-26009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind the Counter: 14 Years of Passion and Growth at Camions BL - Camions BL<\/title>\n<meta name=\"description\" content=\"Camions BL: Discover Kevin\u2019s inspiring journey\u201414 years of passion and expertise in truck parts. Read his story!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Counter: 14 Years of Passion and Growth at Camions BL - Camions BL\" \/>\n<meta property=\"og:description\" content=\"Camions BL: Discover Kevin\u2019s inspiring journey\u201414 years of passion and expertise in truck parts. Read his story!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/\" \/>\n<meta property=\"og:site_name\" content=\"Camions BL\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T12:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T18:12:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/camionsbl.ca\/wp-content\/uploads\/2025\/04\/blog-Camionsbl-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2304\" \/>\n\t<meta property=\"og:image:height\" content=\"2304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maxime Rivard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maxime Rivard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/\"},\"author\":{\"name\":\"Maxime Rivard\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/#\\\/schema\\\/person\\\/2ba299701b4e225aef18bfb1dd6f59d4\"},\"headline\":\"Behind the Counter: 14 Years of Passion and Growth at Camions BL\",\"datePublished\":\"2025-04-01T12:38:25+00:00\",\"dateModified\":\"2026-04-13T18:12:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/\"},\"wordCount\":11,\"image\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/camionsbl.ca\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/blog-Camionsbl-9.png\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/\",\"url\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/\",\"name\":\"Behind the Counter: 14 Years of Passion and Growth at Camions BL - Camions BL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/camionsbl.ca\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/blog-Camionsbl-9.png\",\"datePublished\":\"2025-04-01T12:38:25+00:00\",\"dateModified\":\"2026-04-13T18:12:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/#\\\/schema\\\/person\\\/2ba299701b4e225aef18bfb1dd6f59d4\"},\"description\":\"Camions BL: Discover Kevin\u2019s inspiring journey\u201414 years of passion and expertise in truck parts. Read his story!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/#primaryimage\",\"url\":\"https:\\\/\\\/camionsbl.ca\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/blog-Camionsbl-9.png\",\"contentUrl\":\"https:\\\/\\\/camionsbl.ca\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/blog-Camionsbl-9.png\",\"width\":2304,\"height\":2304,\"caption\":\"blog-Camionsbl (9)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Behind the Counter: 14 Years of Passion and Growth at Camions BL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/\",\"name\":\"Camions BL\",\"description\":\"Puissance et fiabilit\u00e9\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/#\\\/schema\\\/person\\\/2ba299701b4e225aef18bfb1dd6f59d4\",\"name\":\"Maxime Rivard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/camionsbl.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-DSC09729-transformed-200x300-1-96x96.jpeg\",\"url\":\"https:\\\/\\\/camionsbl.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-DSC09729-transformed-200x300-1-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/camionsbl.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-DSC09729-transformed-200x300-1-96x96.jpeg\",\"caption\":\"Maxime Rivard\"},\"description\":\"Directeur marketing et communications chez Camions BL, bas\u00e9 \u00e0 Granby (Qu\u00e9bec). Responsable de la strat\u00e9gie de marque, du contenu et des communications, avec un focus sur la croissance, la visibilit\u00e9 et la performance marketing.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/maximerivard\\\/\"],\"url\":\"https:\\\/\\\/camionsbl.ca\\\/en\\\/author\\\/maxime\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Behind the Counter: 14 Years of Passion and Growth at Camions BL - Camions BL","description":"Camions BL: Discover Kevin\u2019s inspiring journey\u201414 years of passion and expertise in truck parts. Read his story!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/","og_locale":"en_US","og_type":"article","og_title":"Behind the Counter: 14 Years of Passion and Growth at Camions BL - Camions BL","og_description":"Camions BL: Discover Kevin\u2019s inspiring journey\u201414 years of passion and expertise in truck parts. Read his story!","og_url":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/","og_site_name":"Camions BL","article_published_time":"2025-04-01T12:38:25+00:00","article_modified_time":"2026-04-13T18:12:32+00:00","og_image":[{"width":2304,"height":2304,"url":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2025\/04\/blog-Camionsbl-9.png","type":"image\/png"}],"author":"Maxime Rivard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maxime Rivard","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/#article","isPartOf":{"@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/"},"author":{"name":"Maxime Rivard","@id":"https:\/\/camionsbl.ca\/en\/#\/schema\/person\/2ba299701b4e225aef18bfb1dd6f59d4"},"headline":"Behind the Counter: 14 Years of Passion and Growth at Camions BL","datePublished":"2025-04-01T12:38:25+00:00","dateModified":"2026-04-13T18:12:32+00:00","mainEntityOfPage":{"@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/"},"wordCount":11,"image":{"@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/#primaryimage"},"thumbnailUrl":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2025\/04\/blog-Camionsbl-9.png","articleSection":["Podcast"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/","url":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/","name":"Behind the Counter: 14 Years of Passion and Growth at Camions BL - Camions BL","isPartOf":{"@id":"https:\/\/camionsbl.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/#primaryimage"},"image":{"@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/#primaryimage"},"thumbnailUrl":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2025\/04\/blog-Camionsbl-9.png","datePublished":"2025-04-01T12:38:25+00:00","dateModified":"2026-04-13T18:12:32+00:00","author":{"@id":"https:\/\/camionsbl.ca\/en\/#\/schema\/person\/2ba299701b4e225aef18bfb1dd6f59d4"},"description":"Camions BL: Discover Kevin\u2019s inspiring journey\u201414 years of passion and expertise in truck parts. Read his story!","breadcrumb":{"@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/#primaryimage","url":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2025\/04\/blog-Camionsbl-9.png","contentUrl":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2025\/04\/blog-Camionsbl-9.png","width":2304,"height":2304,"caption":"blog-Camionsbl (9)"},{"@type":"BreadcrumbList","@id":"https:\/\/camionsbl.ca\/en\/behind-the-counter-14-years-of-passion-and-growth-at-camions-bl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/camionsbl.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Behind the Counter: 14 Years of Passion and Growth at Camions BL"}]},{"@type":"WebSite","@id":"https:\/\/camionsbl.ca\/en\/#website","url":"https:\/\/camionsbl.ca\/en\/","name":"Camions BL","description":"Puissance et fiabilit\u00e9","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/camionsbl.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/camionsbl.ca\/en\/#\/schema\/person\/2ba299701b4e225aef18bfb1dd6f59d4","name":"Maxime Rivard","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2026\/01\/cropped-DSC09729-transformed-200x300-1-96x96.jpeg","url":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2026\/01\/cropped-DSC09729-transformed-200x300-1-96x96.jpeg","contentUrl":"https:\/\/camionsbl.ca\/wp-content\/uploads\/2026\/01\/cropped-DSC09729-transformed-200x300-1-96x96.jpeg","caption":"Maxime Rivard"},"description":"Directeur marketing et communications chez Camions BL, bas\u00e9 \u00e0 Granby (Qu\u00e9bec). Responsable de la strat\u00e9gie de marque, du contenu et des communications, avec un focus sur la croissance, la visibilit\u00e9 et la performance marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/maximerivard\/"],"url":"https:\/\/camionsbl.ca\/en\/author\/maxime\/"}]}},"_links":{"self":[{"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/posts\/26009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/comments?post=26009"}],"version-history":[{"count":1,"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/posts\/26009\/revisions"}],"predecessor-version":[{"id":26010,"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/posts\/26009\/revisions\/26010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/media\/21280"}],"wp:attachment":[{"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/media?parent=26009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/categories?post=26009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/camionsbl.ca\/en\/wp-json\/wp\/v2\/tags?post=26009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}